Dave Matli has been helping companies of all sizes for over 18 years to build and launch new brands, reposition and reboot older brands that have lost relevance, identify new markets for brand and line extension, and align customer and user experiences to a brands mission, vision and promises.

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Most of the case studies here showcase design; the end-product of analysis, consumer insights, repositioning strategy and go-to-market tactics that went into them...

But the business results achieved by the work is as much due to this invisible strategic process as it is the design execution.

 

If there is one philosophy guiding all of this it is that

strategy and creative execution are inseparable.

Strategy without great execution is just a wish sitting in a powerpoint. Execution without strategy is just gambling and praying for results.

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Creative work that delivers business results is born in rigorous strategy.