October 14, 2019

Contributed to an article about how to still use print magazine ads in your marketing mix... specifically how you can A/B test creative inexpensively before running and how to attribute your traffic...

New tools and tactics enable brands to better measure the effectiv...

September 17, 2018

Originally published in Forbes.

Your strategy was brilliant. The research was solid with clear positioning and messaging. The CEO signed off. Even the Grim Reaper chief financial officer sort of nodded. When you showed it to your marketing team, they all got it.

But when...

September 10, 2018

Originally published in Hacker Noon

A lot’s been written about blockchain technology. And by now, most people are at least peripherally aware of how it could be used to speed up and lower the cost of banking transactions for things like currency exchange across borders....

May 31, 2018

When the CEO bet big on a product that dropped late, everyone had to cut their budgets or face layoffs. Here's how we cut over a million dollars in a few months without sacrificing quality – and improving effectiveness and ROI.

April 19, 2018

When you’re running a marketing or creative department one of the least fun things to hear your boss tell you is “Great job last year. The work was great. The campaigns worked really well. This year we need to do the same amount of work – at the same quality – but we h...

April 19, 2018

Amongst the thousands of cryptocurrencies is a post-blockchain technology called The Tangle - and the non-profit that wants consumers to get paid for their own data.

January 16, 2018

Government and B2B enterprise software has dangerously neglected UX for too long because the person who purchases it is different from the one who uses it...

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Forbes – How To Fix The Marketing Strategy-Execution Gap

September 17, 2018

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