Revitalizing an iconic American brand

Licensing franchise rebrand while working at Warner Bros.

Growing through branded segmentation

Eating Right Kids co-branded line development between two market leaders

Core brand guidelines, product licensing styleguides and packaging

Repositioning and brand guidelines for one of retails largest destination brands

Reimagining a trusted kids brand for a new generation of parents.

The leading provider of specialty and collector car insurance was ready to expand.

Making a consumer app for healthcare

An assortment of logos and ID guidelines

B2B as well as DTC - from national commercials to trade sales pitches