Some Favorite Projects
WHEN STRATEGY, DESIGN & EXECUTION COME TOGETHER
Less sweeping than the large-scale case studies on the rest of the site, I'm mainly sharing these projects because they were fun and I got to work with some of the most gifted creatives I've ever met.
Case studies on this site are best experienced on desktop
7 YEAR LEGACY OF A BRAND STRATEGY, DESIGN & MARKETING AGENCY
THE MATLI GROUP AGENCY CAPABILITIES BOOK IS A SNAPSHOT OF 50 PROJECTS
target: GLOBAL MASS MARKET
From 2006 to 2013 I led Matli:Elliott Inc. which later became simply the Matli Group Agency, based in Hollywood California. While some of the work is now dated, running an agency whose work included brand strategy, design and marketing for some of the most well-loved brands on the planet was challenging, rewarding and exciting. As we attracted more top talent I began to learn far more about running a business as a managing director than I'd ever imagined – and with a business model built on discovering consumer insights in order to monetize and grow brands into new markets, we honed strategy to a repeatable process with specific KPIs and clear goals. In 2013 I sold the agency, but remain proud of the work we did and the opportunity to lead some of the greatest creatives and brand strategists in the business working with some of the savviest marketing, advertising and licensing clients.