Strategic Approach - Capabilities:
Creative Examples - Projects / Capabilities:
Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck
Brand Licensing strategy, Product strategy and pitch deck
Product strategy and pitch deck
Core brand guidelines, Licensing strategy, Product strategy and pitch deck
Core brand product strategy and pitch deck
Core brand guidelines, Licensing style guide, Product strategy and pitch deck
Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck
Market research and new market opportunity strategy, B2B funnel definition, B2B marketing materials
Product strategy and pitch deck
Qualitative Insights, Licensing strategy, Packaging style guide, Product strategy and pitch deck
Market research, opportunity analysis, qualitative insights, brand positioning and segmentation strategy
Core brand and packaging
Rebranding
Brand development, ecommerce site development and launch
Font design for Abercrombie and Hollister brands, UX design for omnimedia app
(by Dave while in-house) Rebranding - all Sesame home entertainment brands
(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide
Qualitative insights, Licensing strategy, Packaging style guide
Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
Qualitative insights, Positioning strategy, Licensee negotiation, Licensing style guide, Product concepts and design, product pitch deck
Product/Packaging Co-Brand conceptual development and user testing, Packaging style guide, Product pitch deck, Packaging design and production (+200 SKUs), In-store signage, event booths, misc marketing
Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
Product concepts, design and pitch deck
Product concepts, design and pitch deck
Product concepts, design and pitch deck
Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck
Social media campaign creative, development, production, execution
Event design, production, activation - VIP rooftop party, signage, invitations, guest experience and event booths at Hollywood Bowl
Campaign creative direction and in-store design guidelines for updated of Macy's creative
Environmental design - patio restaurant of W Hotel Westwood
Concept, design, production of limited-edition collectors books for premium car collectors (Best Promo - How Magazine)
Brand update, B2B sales materials and messaging pitching MGM properties to licensees
Collectors booklet as a gift from Warner Bros to film makers and cast of Benjamin Button
B2B email campaign design and execution telling theater owners worldwide about upcoming Warner releases
Trade show booth design and production
Segmented web portals, sales collateral and campaign materials developing new revenue streams for Capitol Studios - including product development management of Logitech UE Capitol headphones