Matli Group Agency Capabilities Book - Spectrum of Work

client: Miscellaneous (2006 – 2013)

Strategic Approach - Capabilities:

Matli Group Capabilities - Approach
Matli Group Capabilities - Approach
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Proprietary Brand Strategy Process
Proprietary Brand Strategy Process
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Brand Strategy Applied to Capitol
Brand Strategy Applied to Capitol
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Positioning Methodology
Positioning Methodology
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The Cornerstone of Brand Strategy
The Cornerstone of Brand Strategy
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Positioning to Define Segmentation
Positioning to Define Segmentation
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Creative Examples - Projects / Capabilities:

FarmVille - Zynga
FarmVille - Zynga

Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck

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Girl Gourmet - Jakks Pacific
Girl Gourmet - Jakks Pacific

Brand Licensing strategy, Product strategy and pitch deck

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Harlequin Vintage - Harlequin
Harlequin Vintage - Harlequin

Product strategy and pitch deck

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Oceans 11 (franchise) - Warner Bros
Oceans 11 (franchise) - Warner Bros

Core brand guidelines, Licensing strategy, Product strategy and pitch deck

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Musicals - Rogers & Hammerstein
Musicals - Rogers & Hammerstein

Core brand product strategy and pitch deck

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Night at the Museum - Fox
Night at the Museum - Fox

Core brand guidelines, Licensing style guide, Product strategy and pitch deck

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Legends of the Guardians - Warner Br
Legends of the Guardians - Warner Br

Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck

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Iron Mountain Entertainment
Iron Mountain Entertainment

Market research and new market opportunity strategy, B2B funnel definition, B2B marketing materials

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Tweety - Warner Bros
Tweety - Warner Bros

Product strategy and pitch deck

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Wizard of Oz - Warner Bros
Wizard of Oz - Warner Bros

Qualitative Insights, Licensing strategy, Packaging style guide, Product strategy and pitch deck

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Capitol Studios - EMI/UMG
Capitol Studios - EMI/UMG

Market research, opportunity analysis, qualitative insights, brand positioning and segmentation strategy

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Nells Compass - Steembergen
Nells Compass - Steembergen

Core brand and packaging

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Rooms & Gardens
Rooms & Gardens

Rebranding

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18th Arrondissment
18th Arrondissment

Brand development, ecommerce site development and launch

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Abercrombie & Fitch
Abercrombie & Fitch

Font design for Abercrombie and Hollister brands, UX design for omnimedia app

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Sesame Street
Sesame Street

(by Dave while in-house) Rebranding - all Sesame home entertainment brands

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Sesame Beginnings
Sesame Beginnings

(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide

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Gone with the Wind- Warner Bros
Gone with the Wind- Warner Bros

Qualitative insights, Licensing strategy, Packaging style guide

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Alvin & the Chipmunks - Fox
Alvin & the Chipmunks - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Chipmunks brand and sequels - Fox
Chipmunks brand and sequels - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Harry Potter franchise - Warner Bros
Harry Potter franchise - Warner Bros

(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Lego Apparel - Lego
Lego Apparel - Lego

Qualitative insights, Positioning strategy, Licensee negotiation, Licensing style guide, Product concepts and design, product pitch deck

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Eating Right Kids - Warner / Safeway
Eating Right Kids - Warner / Safeway

Product/Packaging Co-Brand conceptual development and user testing, Packaging style guide, Product pitch deck, Packaging design and production (+200 SKUs), In-store signage, event booths, misc marketing

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Night at the Museum sequel - Fox
Night at the Museum sequel - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Space Monkey - Fox
Space Monkey - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Simpsons Game - Fox
Simpsons Game - Fox

Product concepts, design and pitch deck

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Tweety apparel - Warner Bros
Tweety apparel - Warner Bros

Product concepts, design and pitch deck

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Lego apparel - Lego
Lego apparel - Lego

Product concepts, design and pitch deck

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Guardians packaging - Warner Bros
Guardians packaging - Warner Bros

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Yogi Bear movie - Warner Bros
Yogi Bear movie - Warner Bros

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

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Bond 007 sweepstakes - Encore / ATT
Bond 007 sweepstakes - Encore / ATT

Social media campaign creative, development, production, execution

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Paramount 100th - Iron Mountain
Paramount 100th - Iron Mountain

Event design, production, activation - VIP rooftop party, signage, invitations, guest experience and event booths at Hollywood Bowl

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Macys in-store branding - Macys
Macys in-store branding - Macys

Campaign creative direction and in-store design guidelines for updated of Macy's creative

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Nine Thirty Lounge - W Hotel
Nine Thirty Lounge - W Hotel

Environmental design - patio restaurant of W Hotel Westwood

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Collector Motoring Journal - Hagerty
Collector Motoring Journal - Hagerty

Concept, design, production of limited-edition collectors books for premium car collectors (Best Promo - How Magazine)

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Rocky, Pink Panther - MGM
Rocky, Pink Panther - MGM

Brand update, B2B sales materials and messaging pitching MGM properties to licensees

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Benjamin Button collectors - Warner
Benjamin Button collectors - Warner

Collectors booklet as a gift from Warner Bros to film makers and cast of Benjamin Button

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Misc email blasts - Warner Bros
Misc email blasts - Warner Bros

B2B email campaign design and execution telling theater owners worldwide about upcoming Warner releases

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Tradeshow booth - Access Licensing
Tradeshow booth - Access Licensing

Trade show booth design and production

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Brand extensions - Capitol Studios
Brand extensions - Capitol Studios

Segmented web portals, sales collateral and campaign materials developing new revenue streams for Capitol Studios - including product development management of Logitech UE Capitol headphones

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