Strategic Approach - Capabilities:






Creative Examples - Projects / Capabilities:

Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck

Brand Licensing strategy, Product strategy and pitch deck

Product strategy and pitch deck

Core brand guidelines, Licensing strategy, Product strategy and pitch deck

Core brand product strategy and pitch deck

Core brand guidelines, Licensing style guide, Product strategy and pitch deck

Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck

Market research and new market opportunity strategy, B2B funnel definition, B2B marketing materials

Product strategy and pitch deck

Qualitative Insights, Licensing strategy, Packaging style guide, Product strategy and pitch deck

Market research, opportunity analysis, qualitative insights, brand positioning and segmentation strategy

Core brand and packaging

Rebranding

Brand development, ecommerce site development and launch

Font design for Abercrombie and Hollister brands, UX design for omnimedia app

(by Dave while in-house) Rebranding - all Sesame home entertainment brands

(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide

Qualitative insights, Licensing strategy, Packaging style guide

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Qualitative insights, Positioning strategy, Licensee negotiation, Licensing style guide, Product concepts and design, product pitch deck

Product/Packaging Co-Brand conceptual development and user testing, Packaging style guide, Product pitch deck, Packaging design and production (+200 SKUs), In-store signage, event booths, misc marketing

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Product concepts, design and pitch deck

Product concepts, design and pitch deck

Product concepts, design and pitch deck

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Social media campaign creative, development, production, execution

Event design, production, activation - VIP rooftop party, signage, invitations, guest experience and event booths at Hollywood Bowl

Campaign creative direction and in-store design guidelines for updated of Macy's creative

Environmental design - patio restaurant of W Hotel Westwood

Concept, design, production of limited-edition collectors books for premium car collectors (Best Promo - How Magazine)

Brand update, B2B sales materials and messaging pitching MGM properties to licensees

Collectors booklet as a gift from Warner Bros to film makers and cast of Benjamin Button

B2B email campaign design and execution telling theater owners worldwide about upcoming Warner releases

Trade show booth design and production

Segmented web portals, sales collateral and campaign materials developing new revenue streams for Capitol Studios - including product development management of Logitech UE Capitol headphones