Matli Group Agency Capabilities Book - Spectrum of Work

client: Miscellaneous (2006 – 2013)

Strategic Approach - Capabilities:

Matli Group Capabilities - Approach
Matli Group Capabilities - Approach
Proprietary Brand Strategy Process
Proprietary Brand Strategy Process
Brand Strategy Applied to Capitol
Brand Strategy Applied to Capitol
Positioning Methodology
Positioning Methodology
The Cornerstone of Brand Strategy
The Cornerstone of Brand Strategy
Positioning to Define Segmentation
Positioning to Define Segmentation

Creative Examples - Projects / Capabilities:

FarmVille - Zynga
FarmVille - Zynga

Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck

Girl Gourmet - Jakks Pacific
Girl Gourmet - Jakks Pacific

Brand Licensing strategy, Product strategy and pitch deck

Harlequin Vintage - Harlequin
Harlequin Vintage - Harlequin

Product strategy and pitch deck

Oceans 11 (franchise) - Warner Bros
Oceans 11 (franchise) - Warner Bros

Core brand guidelines, Licensing strategy, Product strategy and pitch deck

Musicals - Rogers & Hammerstein
Musicals - Rogers & Hammerstein

Core brand product strategy and pitch deck

Night at the Museum - Fox
Night at the Museum - Fox

Core brand guidelines, Licensing style guide, Product strategy and pitch deck

Legends of the Guardians - Warner Br
Legends of the Guardians - Warner Br

Core brand guidelines, Licensing strategy, Licensing style guide, Packaging style guide, Product strategy and pitch deck

Iron Mountain Entertainment
Iron Mountain Entertainment

Market research and new market opportunity strategy, B2B funnel definition, B2B marketing materials

Tweety - Warner Bros
Tweety - Warner Bros

Product strategy and pitch deck

Wizard of Oz - Warner Bros
Wizard of Oz - Warner Bros

Qualitative Insights, Licensing strategy, Packaging style guide, Product strategy and pitch deck

 
Capitol Studios - EMI/UMG
Capitol Studios - EMI/UMG

Market research, opportunity analysis, qualitative insights, brand positioning and segmentation strategy

Nells Compass - Steembergen
Nells Compass - Steembergen

Core brand and packaging

Rooms & Gardens
Rooms & Gardens

Rebranding

18th Arrondissment
18th Arrondissment

Brand development, ecommerce site development and launch

Abercrombie & Fitch
Abercrombie & Fitch

Font design for Abercrombie and Hollister brands, UX design for omnimedia app

Sesame Street
Sesame Street

(by Dave while in-house) Rebranding - all Sesame home entertainment brands

Sesame Beginnings
Sesame Beginnings

(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide

Gone with the Wind- Warner Bros
Gone with the Wind- Warner Bros

Qualitative insights, Licensing strategy, Packaging style guide

Alvin & the Chipmunks - Fox
Alvin & the Chipmunks - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Chipmunks brand and sequels - Fox
Chipmunks brand and sequels - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Harry Potter franchise - Warner Bros
Harry Potter franchise - Warner Bros

(by Dave in-house) Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Lego Apparel - Lego
Lego Apparel - Lego

Qualitative insights, Positioning strategy, Licensee negotiation, Licensing style guide, Product concepts and design, product pitch deck

Eating Right Kids - Warner / Safeway
Eating Right Kids - Warner / Safeway

Product/Packaging Co-Brand conceptual development and user testing, Packaging style guide, Product pitch deck, Packaging design and production (+200 SKUs), In-store signage, event booths, misc marketing

Night at the Museum sequel - Fox
Night at the Museum sequel - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Space Monkey - Fox
Space Monkey - Fox

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Simpsons Game - Fox
Simpsons Game - Fox

Product concepts, design and pitch deck

Tweety apparel - Warner Bros
Tweety apparel - Warner Bros

Product concepts, design and pitch deck

Lego apparel - Lego
Lego apparel - Lego

Product concepts, design and pitch deck

Guardians packaging - Warner Bros
Guardians packaging - Warner Bros

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Yogi Bear movie - Warner Bros
Yogi Bear movie - Warner Bros

Core brand guidelines, Licensing style guide, Packaging style guide, Product pitch deck

Bond 007 sweepstakes - Encore / ATT
Bond 007 sweepstakes - Encore / ATT

Social media campaign creative, development, production, execution

Paramount 100th - Iron Mountain
Paramount 100th - Iron Mountain

Event design, production, activation - VIP rooftop party, signage, invitations, guest experience and event booths at Hollywood Bowl

Macys in-store branding - Macys
Macys in-store branding - Macys

Campaign creative direction and in-store design guidelines for updated of Macy's creative

Nine Thirty Lounge - W Hotel
Nine Thirty Lounge - W Hotel

Environmental design - patio restaurant of W Hotel Westwood

Collector Motoring Journal - Hagerty
Collector Motoring Journal - Hagerty

Concept, design, production of limited-edition collectors books for premium car collectors (Best Promo - How Magazine)

Rocky, Pink Panther - MGM
Rocky, Pink Panther - MGM

Brand update, B2B sales materials and messaging pitching MGM properties to licensees

Benjamin Button collectors - Warner
Benjamin Button collectors - Warner

Collectors booklet as a gift from Warner Bros to film makers and cast of Benjamin Button

Misc email blasts - Warner Bros
Misc email blasts - Warner Bros

B2B email campaign design and execution telling theater owners worldwide about upcoming Warner releases

Tradeshow booth - Access Licensing
Tradeshow booth - Access Licensing

Trade show booth design and production

Brand extensions - Capitol Studios
Brand extensions - Capitol Studios

Segmented web portals, sales collateral and campaign materials developing new revenue streams for Capitol Studios - including product development management of Logitech UE Capitol headphones