BRAND, MARKETING & USER EXPERIENCE
An experienced executive and consultant helping companies position, design and launch products, brands and new lines of business – and grow rapidly.
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DEFINE THE MARKET, OPPORTUNITY, THE KEY DIFFERENTIATORS AND POSITIONING
DEFINE USER PROFILES AND USE CASES - MAP TO PRODUCT FEATURES AND BUSINESS OBJECTIVES
ENVISION THE BEST USER EXPERIENCE. THEN BREAK IT INTO MVP REQUIREMENTS, BUILD AND TEST PLAN
CREATE WIREFRAMING AND CONTENT; ASSEMBLE THE TEAM TO DESIGN, TEST AND ITERATE IN SPRINTS
CREATE THE GO-TO-MARKET PLAN, ASSEMBLE THE MARKETING TEAM WITH DEFINED STRATEGY & KPIs
DEVELOP LANDING PAGES, IDENTITY, SALES FUNNEL & SALES ENABLEMENT TOOLS
TEST TRACTION CHANNELS IN WEEKLY SPRINTS; REVIEW & REFINE IN TEAM DASHBOARDS
BUILD EVENT, WEBINAR, CONTENT AND OTHER TRACTION-GENERATING OPPORTUNITIES FOR B2B
LAUNCH PROMOTIONS, CROSS-MEDIA CAMPAIGNS, RETAIL, SOCIAL AND LOYALTY PROGRAMS FOR B2C
ANALYZE BRAND, MARKET AND CUSTOMER RESEARCH; IDENTIFY THE BRAND/RELEVANCE RIFT
DEFINE NEW POSITIONING, MESSAGING, GO-TO-MARKET AND BRAND CHANGES REQUIRED
DESIGN, LAUNCH, MEASURE, TEST AND GROW
Which is why the process of making either begins with a deep inquiry into what the end customer or user really wants.
Because every marketing campaign and product is meant to move people to some kind of action, understanding the humans we want to move is at the center of our process.