STRATEGY

DEFINE THE MARKET, OPPORTUNITY, THE KEY DIFFERENTIATORS AND POSITIONING

DEFINE USER PROFILES AND USE CASES - MAP TO PRODUCT FEATURES AND BUSINESS OBJECTIVES

design

ENVISION THE BEST USER EXPERIENCE. THEN BREAK IT INTO MVP REQUIREMENTS, BUILD AND TEST PLAN

CREATE WIREFRAMING AND CONTENT; ASSEMBLE THE TEAM TO DESIGN, TEST AND ITERATE IN SPRINTS

launch

CREATE THE GO-TO-MARKET PLAN, ASSEMBLE THE MARKETING TEAM WITH DEFINED STRATEGY & KPIs

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DEVELOP LANDING PAGES, IDENTITY, SALES FUNNEL & SALES ENABLEMENT TOOLS

GROW

TEST TRACTION CHANNELS IN WEEKLY SPRINTS; REVIEW & REFINE IN TEAM DASHBOARDS

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BUILD EVENT, WEBINAR, CONTENT AND OTHER TRACTION-GENERATING OPPORTUNITIES FOR B2B

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LAUNCH PROMOTIONS, CROSS-MEDIA CAMPAIGNS, RETAIL, SOCIAL AND LOYALTY PROGRAMS FOR B2C

TURNAROUND

ANALYZE BRAND, MARKET AND CUSTOMER RESEARCH; IDENTIFY THE BRAND/RELEVANCE RIFT

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DEFINE NEW POSITIONING, MESSAGING, GO-TO-MARKET AND BRAND CHANGES REQUIRED

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DESIGN, LAUNCH, MEASURE, TEST AND GROW