Matli
Consulting

 

BRAND, MARKETING & USER EXPERIENCE

An experienced executive and consultant helping companies position, design and launch products, brands and new lines of business – and grow rapidly.

Case studies on this site are best experienced on desktop

STRATEGY

DEFINE THE MARKET, OPPORTUNITY, THE KEY DIFFERENTIATORS AND POSITIONING

 

DEFINE USER PROFILES AND USE CASES - MAP TO PRODUCT FEATURES AND BUSINESS OBJECTIVES

design

ENVISION THE BEST USER EXPERIENCE. THEN BREAK IT INTO MVP REQUIREMENTS, BUILD AND TEST PLAN

 

CREATE WIREFRAMING AND CONTENT; ASSEMBLE THE TEAM TO DESIGN, TEST AND ITERATE IN SPRINTS

launch

CREATE THE GO-TO-MARKET PLAN, ASSEMBLE THE MARKETING TEAM WITH DEFINED STRATEGY & KPIs

DEVELOP LANDING PAGES, IDENTITY, SALES FUNNEL & SALES ENABLEMENT TOOLS

GROW

TEST TRACTION CHANNELS IN WEEKLY SPRINTS; REVIEW & REFINE IN TEAM DASHBOARDS

BUILD EVENT, WEBINAR, CONTENT AND OTHER TRACTION-GENERATING OPPORTUNITIES FOR B2B

LAUNCH PROMOTIONS, CROSS-MEDIA CAMPAIGNS, RETAIL, SOCIAL AND LOYALTY PROGRAMS FOR B2C

TURNAROUND

ANALYZE BRAND, MARKET AND CUSTOMER RESEARCH; IDENTIFY THE BRAND/RELEVANCE RIFT

DEFINE NEW POSITIONING, MESSAGING, GO-TO-MARKET AND BRAND CHANGES REQUIRED

DESIGN, LAUNCH, MEASURE, TEST AND GROW

PROCESS

other

CASE STUDIES

Which is why the process of making either begins with a deep inquiry into what the end customer or user really wants.

Because every marketing campaign and product is meant to move people to some kind of action, understanding the humans we want to move is at the center of our process.

 

REACH OUT

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