STRATEGIZE > BUILD > LAUNCH > GROW
Hi. I'm an experienced executive and consultant helping companies position, design and launch products, brands and new lines of business – and grow rapidly.
My work ranges from consulting to full-scale execution via on-demand remote teams – or I can build, hire and create the operational systems to set up your own team for success.
Case studies on this site are best experienced on desktop
Sector
Retail Properties
Case Study
One
Client
Westfield
Project
How can malls compete with Amazon and WalMart for shoppers? Reposition them as an entertainment destination
Go-to-Market
Direct to Consumer
Role
Lead Strategist (consultant/agency) Executive Creative Director (agency)
Sector
Mass Consumer Products Games & Apps
Toys
Consumer Electronics
Case Study
Two
Client
LeapFrog
Project
With falling brand relevance among Millennial moms LeapFrog needed new brand marketing strategy & creative
Go-to-Market
Direct to Consumer
Business to Business to Consumer
Role
VP Global Creative / Brand
Head of Marketing Ops & Execution Executive Leadership Team
Sector
Health Care
Finance
Technology Startup
Case Study
Three
Client
Parasail Health
Project
Launch a health care fin-tech startup (first products, brand, marketing funnel & growth)
Go-to-Market
Direct to Consumer
Business to Business
Business to Business to Consumer
Role
VP Marketing & Product UX
Founding Executive Team
Sector
Professional Music Services
Music Publishing & Licensing
Consumer Products
Case Study
Four
Client
Capitol Studios / EMI Music
Project
On the brink of closure Capitol launched a bold brand turnaround launching 5 new revenue streams to become a profit hub
Go-to-Market
Business to Business
Business to VIP/Agent
Direct to Consumer
Role
Agency of Record Managing Director
Lead Brand Strategist (agency)
Lead Executive Creative Director (agency)
Lead Account Executive (agency)
Sector
Miscellaneous
Case Study
Five
Client
Miscellaneous
Projects - Misc.
Several of my favorite projects from several different clients spanning several years
Roles
In-house Creative Lead Agency Creative Lead
From enterprise to startup – both B2B & DTC - agency & in-house
My approach, skill sets, articles, etc.
Great creative won't work if it's saying the wrong thing to the wrong people.
(click to see methodology)
Direct-to-Consumer Brand / Product Launch & Growth
B2B Enterprise Product Launch, Sales Enablement & Growth
Let me know if you’d like to see what they looked like - way too much for this site