STRATEGIZE > BUILD > LAUNCH > GROW​

Hi. I'm an experienced executive and consultant helping companies position, design and launch products, brands and new lines of business – and grow rapidly.

My work ranges from consulting to full-scale execution via on-demand remote teams – or I can build, hire and create the operational systems to set up your own team for success.

Case studies on this site are best experienced on desktop

Sector

Retail Properties

Case Study

One

Client

Westfield

Project

How can malls compete with Amazon and WalMart for shoppers? Reposition them as an entertainment destination

 

Go-to-Market

Direct to Consumer

 

Role

Lead Strategist (consultant/agency) Executive Creative Director (agency)

 
 

Sector

Mass Consumer Products Games & Apps

Toys

Consumer Electronics

Case Study

Two

Client

LeapFrog

Project

With falling brand relevance among Millennial moms LeapFrog needed new brand marketing strategy & creative

 

Go-to-Market

Direct to Consumer

Business to Business to Consumer

 

Role

VP Global Creative / Brand

Head of Marketing Ops & Execution Executive Leadership Team

Sector

Health Care

Finance

Technology Startup

Case Study

Three

Client

Parasail Health

Project

Launch a health care fin-tech startup (first products, brand, marketing funnel & growth)

 

Go-to-Market

Direct to Consumer

Business to Business

Business to Business to Consumer

 

Role

VP Marketing & Product UX

Founding Executive Team

Sector

Professional Music Services

Music Publishing & Licensing

Consumer Products

Case Study

Four

Client

Capitol Studios / EMI Music

Project

On the brink of closure Capitol launched a bold brand turnaround launching 5 new revenue streams to become a profit hub

 

Go-to-Market

Business to Business

Business to VIP/Agent

Direct to Consumer

 

Role

Agency of Record Managing Director

Lead Brand Strategist (agency)

Lead Executive Creative Director (agency)

Lead Account Executive (agency)

Sector

Miscellaneous

Case Study

Five

Client

Miscellaneous

Projects - Misc.

Several of my favorite projects from several different clients spanning several years

 

Roles

In-house Creative Lead Agency Creative Lead

Forbes – How To Fix The Marketing Strategy-Execution Gap

September 17, 2018

Hacker Noon – Blockchain D-Apps are a Threat to Corporations – So how will They React?

September 10, 2018

Forbes - The Blockchain that could Disrupt Google's Ad Monopoly

April 19, 2018

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Hagerty Insurance
Hagerty Insurance consumer insights, go-to-market strategy, brand refresh and creative marketing
Product UX process
Parasail Health Product UX process deep-dive
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Mass CPG packaging
Warner Bros & Safeway Mass consumer product (200+ SKU) packaging design, testing, launch and roll-out
Brand Strategy & Licensing
Zynga FarmVille user profiles, brand analysis, core brand guidelines, brand voice, messaging guidelines, packaging style guides & product concepts pitch presentations
Show More

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